WordPress · Digital Marketing · AI
What I’ve learned running WordPress, digital marketing, and AI on real client sites — not demos.
Everything here comes from work I’ve actually shipped. No sponsors, no hype — just my honest take, mistakes and all.
I run a digital-marketing agency in Kuala Lumpur, Malaysia, with my wife, and these days I build my own tools with AI — including the one this site runs on.
WordPress since 2008 Public-listed clients since 2019 WordCamp Asia organiser 2025–2027
What I write about
WordPress
Hosting, plugins, themes and builders I actually run on client sites.
The hosting and builders I run →Digital Marketing
SEO and content on my side, paid ads on my wife’s — same clients, so I see the whole funnel, not half.
The client-work SEO notes →AI
The AI workflows I actually use day to day, with real costs in MYR.
My AI workflows, MYR costs included →Latest
All writing →
Review
FluentCart Review: The All-in-One Alternative to WooCommerce & Shopify?
FluentCart loads 111,000 orders instantly on a $30 server.
Guide
WordCamp Organizer Guide: Lessons I Learned (The Hard Way)
Organizing a WordCamp is no easy task.
Guide
Sponsoring WordCamps: How to Make it Work
My first WordCamp, WordCamp Kuala Lumpur 2017, left a lasting impression on me.
Opinion
WP Engine vs Matt: How Will it Affect You?
Key Takeaway: WordPress will be around for the foreseeable future.
Explainer
What is a Website?
A website is a comprehensive collection of interconnected web pages with the same domain name.
Currently building
— in the open
Running it on this site · v0.6
Zehoro Toolkit
The tool I’m building to run the content and SEO side of this site — the pieces you’re reading right now. Every change goes live here first.
Last added: structured data for Google, and the tool-scoring fields
Follow the build →
With WordCamp Asia 2027 Leadership, Leads and Organisers