I’m Em (Ember) Shreve, Head of AI Enablement at Automattic, where I help teams across the company build with AI: running hands-on cohorts and shaping the internal tooling they use day to day. Before that, I spent fifteen years as a software engineer at Automattic, working on WordPress.com, WooCommerce, Tumblr, and Pocket Casts, most recently in Applied AI. I like building interfaces and interactions that bridge the gap between how people naturally think and how technology works.

Work

Head of AI Enablement at Automattic. Before that, fifteen years as a software engineer there:

• Applied AI, 2025
• Tumblr Migration, 2024 to 2025
• Pocket Casts, 2024
• Tumblr, 2020 to 2024
• WooCommerce Core, 2015 to 2020
• WordPress.com Partnerships, 2013 to 2015
• WordPress.com Social Features, 2011 to 2013
• Internal Tooling, 2010 to 2011

It started with Google Summer of Code with WordPress in 2009 and 2010.

More on what I’m doing now: AI Enablement and Applied AI. I’m on GitHub as emdashcodes, or you can say hi.