Link tags: cx

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Three things about data

  1. Data is a risk.
  2. Data is distracting.
  3. It becomes a job.

The Customer Onboarding Handbook [PDF]

A free PDF with five articles:

  • The Brand Experience Gap by Emma Parnell
  • Ongoing Onboarding: Taking Customers from First Use to Product Mastery by Chris How
  • Just Add ICE: 3 Ways to Make Your Customer Experience More Meaningful by Candi Williams
  • Effectively Researching and Using Customer Journey Maps by Lauren Isaacson
  • Using and Abusing Surveys in Customer Onboarding by Caroline Jarrett

Three of those authors spoke at this year’s UX London!

Jon Aizlewood | Is marketing being reborn as CX?

Aaaaand, once again, the Acheulean hand ax makes an appearance, this time in Jon’s rant about marketing.

A decade or more ago, digital marketing was more of a blunt instrument. It was like the first stone axe - crude, but it got the job done.

That’s three links in one day that reference the same prehistoric technology. What coincidental synchronicity!