Is client side A/B testing always a bad idea in your experience? · Issue #53 · csswizardry/ama

Harry enumerates the reasons why client-side A/B testing is terrible:

  • It typically blocks rendering.
  • Providers are almost always off-site.
  • It happens on every page load.
  • No user-benefitting reuse.
  • They likely skip any governance process.

While your engineers are subject to linting, code-reviews, tests, auditors, and more, your marketing team have free rein of the front-end.

Note that the problem here is not A/B testing per se, it’s client-side A/B testing. For some reason, we seem to have collectively decided that A/B testing—like analytics—is something we should offload to the JavaScript parser in the user’s browser.

Is client side A/B testing always a bad idea in your experience? · Issue #53 · csswizardry/ama

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The end of responsive images - Piccalilli

Hallelujah! Support for sizes="auto" is finally landing in Firefox and Safari! Praise be!

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The Great CSS Expansion | Butler’s Log

Web development follows a familiar cycle. First we glue together a solution with whatever we have — JavaScript, image hacks, Flash, anything. Then the platform matures, and CSS or HTML eventually makes that same workaround native. Rounded corners, custom fonts, smooth scrolling, sticky positioning: all of these started as JavaScript-heavy hacks before CSS turned them into a single declaration.

We are in another one of those transition moments. A new wave of long-requested CSS features is finally landing, and many of them are explicitly designed to replace patterns that used to require JavaScript. Not as approximations — as first-class platform primitives that handle the edge cases, run in the right thread, and need zero dependencies.

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JS-heavy approaches are not compatible with long-term performance goals

Frameworks like React are often perceived as accelerators, or even as the only sensible way to do web development. There’s this notion that a more “modern” stack (read: JS-heavy, where the JS ends up running on the user’s browser) allows you to be more agile, release more often with fewer bugs, make code more maintainable, and ultimately launch better sites. In short, the claim is that this approach will offer huge improvements to developer experience, and that these DevEx benefits will trickle down to the user.

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The Main Thread Is Not Yours — Den Odell

Every millisecond you spend executing JavaScript is a millisecond the browser can’t spend responding to a click, updating a scroll position, or acknowledging that the user did just try to type something. When your code runs long, you’re not causing “jank” in some abstract technical sense; you’re ignoring someone who’s trying to talk to you.

This is a great way to think about client-side JavaScript!

Also:

Before your application code runs a single line, your framework has already spent some of the user’s main thread budget on initialization, hydration, and virtual DOM reconciliation.

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Yes! Client-side JavaScript should do what only client-side JavaScript can do.

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