A Progressive Web Approach to a Networked Economy - Web Directions

John makes the point that unless you’re one of the big, big players, your native app is really going to struggle to find an audience. But that’s okay—a progressive web app might be exactly what you need.

In short, using native apps as a path to reaching a large number of potential customers and benefitting from crucial network effects is close to impossible.

But, in the meantime, the Web has responded to the very significant impact that native apps had on user behaviour.

For me, the strength of the web has never been about how it can help big companies—it’s about how it can amplify and connect the niche players.

A Progressive Web Approach to a Networked Economy - Web Directions

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The web on mobile (a response) | Clagnut by Richard Rutter

Rich suggests another reason why the UX of websites on mobile is so shit these days:

The path to installing a native app is well trodden. We search the App Store (or ironically follow a link from a website), hit ‘Get’ and the app is downloaded to our phone’s home screen, ready to use any time with a simple tap.

A PWA can also live on your home screen, nicely indistinguishable from a native app. But the journey to getting a PWA – or indeed any web app – onto your home screen remains convoluted to say the least. This is the lack of equivalence I’m driving at. I wonder if the mobile web experience would suck as badly if web apps could be installed just as easily as native apps?

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Your App Should Have Been A Website (And Probably Your Game Too) - Rogue Engine

Remember when every company rushed to make an app? Airlines, restaurants, even your local coffee shop. Back then, it made some sense. Browsers weren’t as powerful, and apps had unique features like notifications and offline access. But fast-forward to today, and browsers can do all that. Yet businesses still push native apps as if it’s 2010, and we’re left downloading apps for things that should just work on the web.

This is all factually correct, but alas as Cory Doctorow points out, you can’t install an ad-blocker in a native app. To you and me, that’s a bug. To short-sighted businesses, it’s a feature.

(When I say “ad-blocker”, I mean “tracking-blocker”.)

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A pretty sweet push notification solution for mobile Safari

An entire generation of apps-that-should-have-been web pages has sprung up, often shoehorned into supposedly cross-platform frameworks that create a subpar user experience sludge. Nowhere is this more true than for media — how many apps from newspapers or magazines have you installed, solely for a very specific purpose like receiving breaking news alerts? How many of those apps are just wrappers around web views? How many of those apps should have been web pages?

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It was 20 years ago today… - Web Directions

John’s article, A Dao Of Web Design, is twenty years old. If anything, it’s more relevant today than when it was written.

Here, John looks back on those twenty years, and forward to the next twenty…

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Why Progressive Web Apps Are The Future of Mobile Web [2019 Research]

PWAs just work better than your typical mobile site. Period.

But bear in mind:

Maybe simply because the “A” in PWA stands for “app,” too much discussion around PWAs focuses on comparing and contrasting to native mobile applications. We believe this comparison (and the accompanying discussion) is misguided.

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