The top four web performance challenges

Danielle and I have been doing some front-end consultancy for a local client recently.

We’ve both been enjoying it a lot—it’s exhausting but rewarding work. So if you’d like us to come in and spend a few days with your company’s dev team, please get in touch.

I’ve certainly enjoyed the opportunity to watch Danielle in action, leading a workshop on refactoring React components in a pattern library. She’s incredibly knowledgable in that area.

I’m clueless when it comes to React, but I really enjoy getting down to the nitty-gritty of browser features—HTML, CSS, and JavaScript APIs. Our skillsets complement one another nicely.

This recent work was what prompted my thoughts around the principles of robustness and least power. We spent a day evaluating a continuum of related front-end concerns: semantics, accessibility, performance, and SEO.

When it came to performance, a lot of the work was around figuring out the most suitable metric to prioritise:

• time to first byte,
• time to first render,
• time to first meaningful paint, or
• time to first meaningful interaction.

And that doesn’t even cover the more easily-measurable numbers like:

• overall file size,
• number of requests, or
• pagespeed insights score.

One outcome was to realise that there’s a tendency (in performance, accessibility, or SEO) to focus on what’s easily measureable, not because it’s necessarily what matters, but precisely because it is easy to measure.

Then we got down to some nuts’n’bolts technology decisions. I took a step back and looked at the state of performance across the web. I thought it would be fun to rank the most troublesome technologies in order of tricksiness. I came up with a top four list.

Here we go, counting down from four to the number one spot…

4. Web fonts

Coming in at number four, it’s web fonts. Sometimes it’s the combined weight of multiple font files that’s the problem, but more often that not, it’s the perceived performance that suffers (mostly because of when the web fonts appear).

Fortunately there’s a straightforward question to ask in this situation: WWZD—What Would Zach Do?

3. Images

At the number three spot, it’s images. There are more of them and they just seem to be getting bigger all the time. And yet, we have more tools at our disposal than ever—better file formats, and excellent browser support for responsive images. Heck, we’re even getting the ability to lazy load images in HTML now.

So, as with web fonts, it feels like the impact of images on performance can be handled, as long as you give them some time and attention.

2. Our JavaScript

Just missing out on making the top spot is the JavaScript that we send down the pipe to our long-suffering users. There’s nothing wrong with the code itself—I’m sure it’s very good. There’s just too damn much of it. And that’s a real performance bottleneck, especially on mobile.

So stop sending so much JavaScript—a solution as simple as Monty Python’s instructions for playing the flute.

1. Other people’s JavaScript

At number one with a bullet, it’s all the crap that someone else tells us to put on our websites. Analytics. Ads. Trackers. Beacons. “It’s just one little script”, they say. And then that one little script calls in another, and another, and another.

It’s so disheartening when you’ve devoted your time and energy into your web font loading strategy, and optimising your images, and unbundling your JavaScript …only to have someone else’s JavaScript just shit all over your nice performance budget.

Here’s the really annoying thing: when I go to performance conferences, or participate in performance discussions, you know who’s nowhere to be found? The people making those third-party scripts.

The narrative around front-end performance is that it’s up to us developers to take responsibility for how our websites perform. But by far the biggest performance impact comes from third-party scripts.

There is a solution to this, but it’s not a technical one. We could refuse to add overweight (and in many cases, unethical) third-party scripts to the sites we build.

I have many, many issues with Google’s AMP project, but I completely acknowledge that it solves a political problem:

No external JavaScript is allowed in an AMP HTML document. This covers third-party libraries, advertising and tracking scripts. This is A-okay with me.

The reasons given for this ban are related to performance and I agree with them completely. Big bloated JavaScript libraries are one of the biggest performance killers on the web.

But how can we take that lesson from AMP and apply it to all our web pages? If we simply refuse to be the one to add those third-party scripts, we get fired, and somebody else comes in who is willing to poison web pages with third-party scripts. There’s nothing to stop companies doing that.

Unless…

Suppose we were to all make a pact that we would stand in solidarity with any of our fellow developers in that sort of situation. A sort of joining-together. A union, if you will.

There is power in a factory, power in the land, power in the hands of the worker, but it all amounts to nothing if together we don’t stand.

There is power in a union.

The end of responsive images - Piccalilli

Hallelujah! Support for sizes="auto" is finally landing in Firefox and Safari! Praise be!

The Great CSS Expansion | Butler’s Log

Web development follows a familiar cycle. First we glue together a solution with whatever we have — JavaScript, image hacks, Flash, anything. Then the platform matures, and CSS or HTML eventually makes that same workaround native. Rounded corners, custom fonts, smooth scrolling, sticky positioning: all of these started as JavaScript-heavy hacks before CSS turned them into a single declaration.

We are in another one of those transition moments. A new wave of long-requested CSS features is finally landing, and many of them are explicitly designed to replace patterns that used to require JavaScript. Not as approximations — as first-class platform primitives that handle the edge cases, run in the right thread, and need zero dependencies.

NoLoJS: Reducing the JS Workload with HTML and CSS - Web Performance Calendar

You might not need (much) JavaScript for these common interface patterns.

While we all love the power and flexibility JS provides, we should also respect it, and our users, by limiting its use to only what it needs to do.

Yes! Client-side JavaScript should do what only client-side JavaScript can do.

CSS-in-JS: The Great Betrayal of Frontend Sanity - The New Stack

This is a spot-on analysis of how CSS-in-JS failed to deliver on any of its promises:

CSS-in-JS was born out of good intentions — modularity, predictability and componentization. But what we got was complexity disguised as progress.

Escape Velocity: Break Free from Framework Gravity — Den Odell

React is no longer just a library. It’s a full ecosystem that defines how frontend developers are allowed to think.

Real talk!

Browsers now ship View Transitions, Container Queries, and smarter scheduling primitives. The platform keeps evolving at a fair pace, but most teams won’t touch these capabilities until React officially wraps them in a hook or they show up in Next.js docs.

Innovation keeps happening right across the ecosystem, but for many it only becomes “real” once React validates the approach. Which is fine, assuming you enjoy waiting for permission to use the platform you’re already building on.

Zing!

The critique isn’t that React is bad, but that treating any single framework as infrastructure creates blind spots in how we think and build. When React becomes the lens through which we see the web, we stop noticing what the platform itself can already do, and we stop reaching for native solutions because we’re waiting for the framework-approved version to show up first.

If your team’s evolution depends on a single framework’s roadmap, you are not steering your product; you are waiting for permission to move.