Setting the Standard for Trusted AI at
Dow Jones
Our fact-powered, people-led approach ensures our innovations uphold the ethics and integrity that define the industry standard.
Artificial Intelligence at Dow Jones
As AI transforms the information landscape, the premium on reliable news, data and intelligence has never been greater. Dow Jones is setting the standard for trusted AI—built on licensed content, governed by human oversight and grounded in verified facts. In an era of disruption, we give leaders the clarity to act when it matters the most.
Our approach is guided by three principles:
Ownership
We safeguard our intellectual property and lead by example, championing fair licensing and a sustainable future for publishers.
Openness
We are clear, consistent and transparent about how and where we use AI, lifting the hood on our own approach.
Oversight
Human judgment guides AI at every stage, ensuring accountability where it matters most.
Our Philosophy: Authentic Intelligence
When decisions shape business, policy, and society, the quality of the information matters. Authentic Intelligence is the combination of artificial intelligence with the irreplaceable judgment of our people. It is powered by our trusted journalism and the proprietary data we’ve built over decades, ensuring every output is sourced, traceable and rooted in truth.
This human-led approach ensures our innovations—from news reporting to global compliance—uphold the ethics and integrity that define the industry standard.
Protecting Journalism and Its Value
As a publisher and a custodian to publishers worldwide, Dow Jones is committed to a future where journalism is fairly compensated and intellectual property is protected.
Through Factiva, Dow Jones delivers the premier AI marketplace for publishers. Our collection offers an unmatched scale of copyright-compliant content for enterprise use, ensuring that quality journalism remains core to the digital economy.
8k+
sources
160+
countries
25+
languages
Reliable information is more important than ever before. The success of AI models depends entirely on the quality of the information they process. Dow Jones and The Wall Street Journal provide the trusted, proprietary intelligence that turns raw processing power into a strategic edge, enabling our customers to make decisions with precision and certainty.
Almar Latour, CEO, Dow Jones and Publisher, The Wall Street Journal
The Dow Jones approach–Authentic Intelligence–combines sophisticated technology with the judgment of our people. From journalists reporting the news to researchers verifying and enriching our data, this human oversight ensures our AI adheres to our standards of ethics, integrity, and trustworthiness.
Ingrid Verschuren, EVP Data Intelligence and AI Governance
& Dow Jones AI Steering Committee Co-Chair
The conversation around AI is shifting from potential to provenance. By building systems that credit and compensate publishers and by advocating for clear global standards, we aim to protect the integrity of the media industry and ensure AI is used responsibly.
Emma O’Brian, General Manager, Dow Jones Factiva & Dow Jones AI Steering Committee Co-Chair
Authentic Intelligence in Action
Empowering the Newsroom
Our journalists combined a statistical model with an LLM to analyze one million aviation records, exposing a ninefold surge in toxic-fume events and sparking major federal action.
Real-time Translation
We use AI to give our global audience immediate access to market-moving scoops, exclusive news and analysis and corporate headlines in their preferred language.
Managing Risk at Scale
Our automated platform uses GenAI to create investigative reports in as little as five minutes, helping our customers move faster without sacrificing due diligence.
Professional Decision-Making
Factiva’s summarization feature provides instant briefs from our licensed archive, with every data point linked directly to the original source.
Resources
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